• Ingredients: All pigments and natural ingredients are sourced from eco-conscious businesses across the globe, but they have plenty in common. Each one is small, family-owned, and harvests or grows its ingredients sustainably.
• Safety Testing: Natural Earth Paint paints, pigments, and supplies have been tested by government-certified labs and are third party tested. They are labeled in accordance with ASTM D4236-94(2021). We take every precaution in selecting safer alternative ingredients when formulating our paints.
• Packaging: We use 100% post-consumer recycled packaging, home-compostable pigment pouches, and recyclable glass and aluminum bottles for our products. We also ship in fully recyclable (and if possible, resused) packaging.
• Facilities: Natural Earth Paint operates out of a solar-powered facility in Southern Oregon that also serves as a community drop-off site to reuse plastic packaging materials. Additionally, all the kit boxes are created in a wind-powered facility.
• Certifications: Natural Earth Paint is committed to a truly eco-friendly business model as reflected by our prestigious Gold certification from Green America, the highest rank for a green business.
• Contributions: Natural Earth Paint believes being eco-friendly means not only creating a sustainable business, but also a sustainable world. That’s why they give a portion of their profits from each purchase to organisations like One Tree Planted, Rogue Climate, Rogue River Keeper, Green America, and many more.

We believe that the extra step of mixing your own paint is well worth the peace of mind of knowing you are using the safest and most sustainable paint on the market. Our Natural Earth Paint for children contains only three natural ingredients. Most pre-made paints on the market contain a variety of toxic chemical stabilisers, petrochemicals, fillers, and preservatives. Natural pigments provide an unsurpassed luminosity, depth of colour, UV resistance, humidity resistance, and archival qualities. As soon as you have a liquid paint you need a preservative to keep it from going bad on the shelf – by mixing your own, there’s no need for preservatives. Conventional paints are the “fast food” approach that the mainstream paint industry thinks consumers demand, but we believe our customers deserve better.

Natural Earth Paint purchases pigments from small quarries in countries across the world, including the USA, France, and Italy, depending on where that colour pigment is prevalent in the ground. The paints are manufactured in Ashland, Oregon.

All of the pigments used are mined sustainably in a way where no pollution is created from the process. These pigments come from family owned quarries in France, Italy and the USA. The European quarries harvest sustainably and don’t create any air or water pollution in the process. They have been harvesting pigments from those locations for many generations and aren’t close to running out. Earth pigments are in abundant supply around the world and were the main source of colourants for over 100,000 years by all cultures around the globe.

Yes, all of our Earth and Mineral Pigments and paints are extremely archival and have excellent/ permanent lightfastness. Natural earth pigments are the most permanent and archival of any pigment and don’t contain fillers, stabilisers, solvents and preservatives. The earth pigments will last thousands of years in a glass jar and never fade or degrade. Without the fillers and additives, nothing gets in the way of the purity and longevity of these paints.

The blue and purple pigments are our only pigments that have been fired and manipulated to get their vibrant colour. Each is composed of 90% natural earthen clay and 10% man-made minerals (which are heated in an oven to a high temperature to create their vibrant colour.) Throughout history, blues in nature were very rare and usually made with precious stones like Lapis Lazuli. These stones are now unsustainably harvested in Afghanistan, so we have found a beautiful and eco-friendly alternative.

Titanium dioxide occurs in nature as the well-known mineral, Rutile. Rutile is the second most abundant mineral in sand. It has been processed to extract the pure white mineral that we use in our paint and kits.

To ensure the products meet our strict safety standards, each product is third party tested for heavy metals, toxins and bacterial contamination. Our customer’s safety is our number one priority.